British Airways, a well integrated brand campaigns

Google is using British Airways as an example of how integrated brand campaigns could run across its media properties.

The airline recently overlaid the price of air fares to destinations such as Spain over its Google Earth satellite imaging website. TV, online branding and search advertisements ran as part of the campaign.

Google's vice-president for Asia-Pacific and Latin American operations, Sukhinder Singh Cassidy, confirmed the company's trials to auction audio and print advertising for radio networks and newspaper groups in the US would be extended to Australia.

"That is an example of one of the most innovative campaigns we have run," Ms Singh Cassidy said.

By Lara Sinclair

Read more this article's source at: Google searches for offline dollars